“H&M Innovation Stories”: We show you the most coveted looks of the collection

“H&M Innovation Stories”: The latest sustainable collection “Cherish Waste” is a love story – available from April 21, 2022

the “Innovation Story Cherish Waste” is the fifth collection of H&M’s “Innovation Stories” and focuses on the themes of love, romance and attachment. The garments were created to be cherished and shared: some of the designs come with tags that allow the wearer to record personal messages and messages of love in the garments.

“This collection is about love, it’s full of unique pieces that are comfortable to wear despite their dramatic cuts, shapes and colours. I want to encourage everyone to step out of their comfort zone to discover new and versatile combinations,” says Ann-Sofie Johansson, Creative Director at H&M.

The bold, statement designs and seductive looks of the H&M Innovation Stories collection are made from recycled or other more sustainable materials that have a lower impact on the environment in their production.

Courtesy of H&M

These are the must-haves – available from April 21, 2022

The highlights of the “H&M Innovation Stories” include dresses in particular – from a bubblegum pink heart-shaped evening dress to a light blue puffy tulle dress and a pink knitted dress with spikes – all made from recycled polyester. But we also fell in love with the statement accessories and seductive lingerie. We show you the coveted designs.

1. The statement piece that is a real eye-catcher

The looks of the collection are anything but conventional. This pink heart-shaped dress inspires as a key piece.

2. The earrings, bags, shoes & Co. that enhance every outfit

The “Innovation Story Cherish Waste” is considered the craziest and at the same time coolest sustainability collection. The unusual accessories that give every outfit the finishing touch are also presented under this motto.

3. The lingerie and cut-out bodies that cause a sensation

These unique designs prove how beautiful sustainable lingerie can be. Whether playful lace details, expressive colors or sophisticated cut-outs, the creations are real eye-catchers.

4. The fashion basics that are anything but boring

Be it a comfortable knitted dress or a casual cardigan, the fashion besics form the heart of the collection. This is mainly because they come across as excitingly different.

Courtesy of H&M

5. The clothes we love to wear from morning to night

Fans of minimalist looks that are unique at the same time will get their money’s worth with these dresses. The pretty designs are perfect for 24-hour chic.

Courtesy of H&M

H&M’s “Innovation Stories” should take into account all phases of the garment creation process. This starts with the expected service life and also includes the materials and design strategies used. the “Cherish Waste” collection Brings together the latest materials using waste to create fashion statements. Some of the materials are used for the first time by H&M, such as MIRUM®, recycled silk and AirCarbon.

The Innovation Story Cherish Waste collection will be available on hm.com and in select stores from April 21st.

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